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Management
Executive Officers and Directors

Ofer Adler – Founder, CEO, CPO, Director

Ofer Adler co-founded IncrediMail and has been our Chief Executive Officer since February 2008 and Chief Product Officer and a director since our incorporation. He is responsible for the overall management of IncrediMail, while remaining directly responsible for the design of all major IncrediMail applications and websites. Before founding IncrediMail, Mr. Adler worked as a trader and portfolio manager at Clal Insurance from 1997 to 1999, and as a trader and technical analysis expert at Batucha, Israel’s largest private brokerage firm, from 1994 to 1997.

Yacov Kaufman - CFO

Yacov Kaufman joined us as Chief Financial Officer in December 2005. From 1996 to November 2005, Mr. Kaufman was the Chief Financial Officer of Data Systems & Software Inc. (OTCBB: DSSI.OB) that, through its subsidiaries, provides software consulting and development services and serves as an authorized dealer and a value-added-reseller of computer hardware.

At Data Systems, Mr. Kaufman established and subsequently managed the accounting and financial departments of the company and its subsidiaries. His responsibilities included financial analysis and implementation of procedures for internal control over financial reporting. Mr. Kaufman also served as the comptroller of dsIT Technologies Ltd., a subsidiary of Data Systems since 1986 and as its Chief Financial Officer since 1990. From 1993 to 1999, Mr. Kaufman served as a director of Tower Semiconductor Ltd. (Nasdaq: TSEM), an integrated circuits manufacturer and then subsidiary of Data Systems & Software Inc.

Mr. Kaufman is an Israeli Certified Public Accountant and has a B.A. in accounting and economics from the Hebrew University of Jerusalem and an M.B.A. from Bar Ilan University.

Dan Blumenfeld – CMO

Dan Blumenfeld joined us in May 2004 and serves as our Chief Marketing Officer. He is responsible for in-depth analysis of our market and industry, implementation of appropriate market positioning, development of pricing and overall marketing strategies.

Prior to joining us Mr. Blumenfeld gained more than ten years experience working primarily as a Product Manager or a Creative Manager, in planning, designing and marketing of computer software in several companies including Hotbar Ltd. (2003-2004), DVDemand Ltd. (2000-2003) and Waves Ltd. (1997-1999).

Yuval Hamudot – CTO

Yuval Hamudot, IncrediMail's Chief Technology Officer, is responsible for the technological design and development of our products and online system. In that capacity he manages our research and development team as well as our quality assurance and information technology teams.

Previously Yuval Hamudot served as IncrediMail's Vice President of Research and Development.

Yuval has been with IncrediMail since its founding in 2000. Prior to working at IncrediMail, Yuval Hamudot served on the computer unit ("Mamram") of the IDF. He has a B.Sc. in computer science from Tel Aviv University and an M.B.A. from Bar-Ilan University.

Jeff Gur Holzmann – Executive Vice President, US Office

Jeff Holzmann is IncrediMail's Executive Vice President, USA. Mr. Holzmann joined IncrediMail in April 2006 after the company’s successful IPO on NASDAQ and is an experienced executive with a rich history at publicly traded companies.

Prior to joining IncrediMail Mr. Holzmann was the CEO of Genius Technologies, a high tech venture capital fund. Mr. Holzmann also served as the CEO of GREY Interactive in Israel, a leading interactive advertising agency, as Vice Chairman of the board of M.L.L Software (TASE:MLL), one of the most recognized brands in the Israeli IT market, and a director with a venture capital fund at Koor Industries (NYSE:KOR), at the time, the largest conglomerate in the middle east. Mr. Holzmann also served as co-host on a popular weekly high tech television show in Israel and a commercial airline pilot for Continental Airlines (NYSE:CAL) in New York.

Mr. Holzmann is a certified systems analyst and holds a B.A. in Business Administration and Information Technologies.

Keren Elkin - Vice President of Human Resources & Administration

Keren Elkin has been the Vice President of HR and Administration since 2000. She is responsible for the planning, recruitment, organizational development, training, compensation, benefits, and social activities of company personnel. Keren also served as IncrediMail's Purchase Manager for several years.

Keren Elkin holds a B.A in Business Administration, majoring in Human Resources, from Ruppin College.

Hagay Elyakim – Bizchord President, CEO & Director

Hagay Elyakim is President and CEO of Bizchord Ltd. He is responsible for continuing the development of BizChord's billing platform and anti-fraud solutions as well as the expansion of its business internationally.

Elyakim brings years of experience in sales, marketing and business development to his post at BizChord, including six years in sales at NetVision, a major Israeli service provider for Internet access, telephony, data security, CDN and value-added services. Most recently he headed the Enterprise Sales & Marketing Department for NetVision.

Tamar Gottlieb - Independent Director - Chair of the Board

Tamar Gottlieb has served as our director since 2001 and is Chair of the Board of Directors since March 2006. She is a Managing Director of Harvest Capital Markets Ltd., an investment banking and financial consulting firm that she founded in January 2001. Prior to 2001, Ms. Gottlieb held Managing Director or Senior Manager positions in several investment banking institutions, including Investec Clali – Management & Underwriting Ltd. (from July 1997 to January 2001), Oscar Gruss (1996) Ltd. (from February 1996 to May 1997) and Leumi & Co. Investment Bankers Ltd. (from 1980 to 1991). From August 1991 to June 1994, Ms. Gottlieb served as the Founding Managing Director of Maalot – The Israeli Securities Rating Company Ltd., Israel’s first credit rating agency. She currently serves as a board member of several Israeli public and private companies, including Emilia Development Ltd., Carmel Investments Group, Maalot the Israeli Securities Rating Company Ltd., Hasin-Esh Ltd., N.R. Spuntech Industries Ltd., T.R.A Radio Tel Aviv Ltd. and Credit Information Association Ltd. In the past she has also served as a director of, among others, El Al Israeli Airlines Ltd. and “Dan” the Company for Public Transport Ltd.

Ms. Gottlieb public service activities include serving as a member of the Statutory Committee for the approval of Directors and General Managers of Israeli Government Companies and Statutory Authority and as a member of the Advisory Committee to the Israeli Anti-Trust Authority. Ms. Gottlieb has a B.A. in international relations from the Hebrew University of Jerusalem and an M.A. in economics from Indiana University.

Yaron Adler – Founder, President, Director

Yaron Adler co-founded IncrediMail in November 1999 and served as our Chief Executive Officer and a director since our incorporation and until February 2008. In February 2008, Yaron, while remaining Director, was appointed President of IncrediMail.

In 1999, prior to founding IncrediMail, Mr. Adler provided consulting services to Israeli start-up companies regarding Internet products, services and technologies. Mr. Adler served as a Product Manager from 1997 to 1999, and as a software engineer from 1994 to 1997, at Tecnomatix Technologies Ltd., a software company that develops and markets production-engineering solutions to complex automated manufacturing lines that fill the gap between product design and production.

In 1993, Mr. Adler held a software engineer position at Intel Israel. He has a B.A. in Computer Science & Economics from Tel-Aviv University.

Yair M. Zadik - Independent Director

Yair M. Zadik has served as our director since 2001. He is the Co-Chief Executive Officer of Arrow Ecology & Engineering Overseas (1999) Ltd., a company that provides environmental solutions, and of Eshet Y.E.Z Technologies (2001) Ltd., an investment company.

In 2000 Mr. Zadik founded B-Knowledge Investments Ltd., an investment company, and has served as its Chief Executive Officer until 2001. He currently serves as a board member of the Israeli Export Institute, Environmental Branch. Mr. Zadik has a B.Sc. in physics and computer sciences. He is a Colonel (Reserve) in the Israeli Air Force. He is the recipient of the Israeli Presidential National Defense Award for his leadership and management of a major defense project in the Ministry of Defense as well as a recipient of numerous military decorations.

Gittit Guberman - Director

Gittit Guberman served as a consultant in the capacity of our Chief Financial Officer from September 2002 through November 30, 2005; her consultancy agreement terminated on December 31, 2005, and she is a director since 2006. Prior to her engagement with us, Ms. Guberman worked for eight years as an attorney and investment banker with Eihut Capital Markets Ltd., a publicly held investment and consulting firm. From 1987 to 1993 she served as an attorney and the Deputy Director in the Enforcement Division of the Israeli Securities Authority, and from 1981 to 1987 she served as an economist and analyst in the Israeli Ministry of Finance.

Ms. Guberman currently serves as a director and member of several committees at the Tel-Aviv Stock Exchange and as a director of Maof Clearing House Ltd., a subsidiary of the Tel-Aviv Stock Exchange. She has a B.Sc. in economics and mathematics, an M.A. in economics, an M.B.A. and an L.LB from the Hebrew University of Jerusalem.

James H. Lee - Independent Director

James H. Lee is an “external director” since March 2006. He is an industry leader in electronic securities brokerage and trading systems providers. Since 2004, he has been a private investor and a member of the boards of directors of a number of start-up organizations.

In 1995, Mr. Lee founded Momentum Securities LLC, a direct-access broker dealer, which merged with Tradescape Corp, a provider of advanced trading systems for active and professional traders, in 1999. Mr. Lee was the Vice Chairman of the Board of Tradescape Corp. from 1999 to 2002. In June 2002, Momentum Securities and Tradescape were acquired by E*Trade Financial for consideration of up to $280 million. At the time of the acquisition, Momentum Securities was the largest direct-access broker dealer in the world as measured by revenues and trade volume. From 2002 to 2003, Mr. Lee was responsible for the sale and integration into E*Trade Financial of Momentum Securities and Tradescape (renamed E*Trade Professional Trading, LLC). In addition to his responsibilities regarding Momentum Securities, from 1989 to 2000, Mr. Lee was a portfolio manager and registered representative with Pension Management Company in Houston, Texas.

Mr. Lee began his career as an investment banker with The First Boston Corporation and subsequently with Lehman Brothers in their oil and gas groups. Mr. Lee won the Ernst & Young LLP Entrepreneur of the Year in eServices for the South/West region in 2001. Mr. Lee has a B.B.A. in finance and an M.B.A. in finance from the University of Texas at Austin and holds a certification from the Centre for Hedge Fund Research and Education at London Business School in the United Kingdom.

Mr. Lee serves on the $100-billion Teacher Retirement System of Texas Board of Trustees. Mr. Lee also serves in President Bush’s administration as a member of the U.S. Small Business Administration’s National Advisory Council.

David Jutkowitz - Independent Director

David Jutkowitz was elected to serve as an “external director” at our shareholders meeting on December 27, 2007. David Jutkowitz serves as a director of Arad Investment and Industrial Development since 2006. From 2001 until October 2007, Mr. Jutkowitz has served as an external director of Carmel Investment Group Ltd., and was a member of the audit, investment and portfolio committees of Carmel Investment Group Ltd. Between 2000 and 2003, Mr. Jutkowitz held the position of CEO at BXS Ltd., where his responsibilities included managing all stages in development of the business, including the raising of funds from investors, building a local and international distribution. From 1995 until 2002, Mr. Jutkowitz held the position of CEO at E.L. Advanced Science Ltd., where his responsibilities included identifying and acquiring appropriate companies and take an active part in the management of such companies. From 1976 to 2001, Mr. Jutkowitz held the position of CFO at Etz Lavud Ltd.

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